Okanagan Spring Brewery Teams Up With BC Rugby

March 18th, 2011


Okanagan Spring Brewery is pleased to announce a new three year partnership agreement with BC Rugby making the brewery the exclusive beer supplier for all provincially administered events. In addition to becoming the “Official Beer of BC Rugby”, Okanagan Spring will take over naming rights for two of the BC Rugby’s Provincial Spring Leagues. The partnership will involve a joint effort to promote Okanagan Spring’s involvement in BC Rugby through a variety of website, print, radio, and on-field executions.

“Similar to Okanagan Spring, rugby has deep roots in the various communities across our home province of British Columbia” offers Glen Jessup, Marketing Manager for Okanagan Spring Brewery. “We are excited to be working alongside BC Rugby in developing this great sport and offering our support to the various clubs, events and groups associated with this top notch organization.”

“Okanagan Spring Brewery has been a strong supporter of BC Rugby for the last 5 years,” said Jeff Sauvé, Chief Executive Officer of the British Columbia Rugby Union. “We pour Okanagan Spring Brewery beer at our provincial level events, and for 5 years and counting, we have had nothing but positive feedback from our fans. On and off the pitch, rugby is a culture that values consistency; since establishing our partnership, Okanagan Spring Brewery has been consistently awesome! We are excited to extend our contract for another three years and greatly value our relationship with the individuals at Okanagan Spring Brewery, and the product they deliver.”

Looking to check out a Okanagan Spring Brewery League match? Click here to check out the schedule that is posted and updated online at the BC Rugby website.

About BC Rugby:
Established in 1894, the British Columbia Rugby Union is the governing body responsible for delivery the sport of rugby across British Columbia. With a club membership base of over 5000 individuals and 10 provincial teams, the British Columbia Rugby Union is proud to be the top provider in North America of rugby leagues and athlete development.

About Okanagan Spring Brewery:
Okanagan Spring Brewery was established in 1985 and continues to brew from the same location today. As the leader in Craft brewing, we believe in quality, best ingredients, freshness and full taste. Each and every beer we brew is all-natural with no artificial ingredients or preservatives.